Why Now

India’s Net Zero Target for 2070
With the commitment to achieving net zero emissions by 2070, India faces an urgent need to accelerate sustainable practices across all sectors. This presents an opportunity for Prithvi to partner with businesses and governments in implementing strategies for carbon reduction, growth, and achieving ESG objectives.
Carbon Credit Trading Scheme (CCTS)
The launch of the CCTS opens a new carbon market in India, creating opportunities for businesses to engage in carbon trading and meet regulatory demands. This framework drives the need for expertise in navigating and capitalizing on carbon markets, which is where Prithvi steps in, offering end-to-end solutions.

Substantial Investment Requirements
To achieve a net-zero economy by 2070, India will need a cumulative investment of $10.1 trillion. The Reserve Bank of India emphasises that bridging this funding gap will require allocating 2.5% of the nation's annual GDP to green finance. Prithvi is committed to contributing to this effort by channeling capital into high-impact sustainability projects across key sectors.
Diverse Growth in the Green Sector
As India’s green sector continues to expand—encompassing renewable energy, electric vehicles, green hydrogen, climate-resilient infrastructure, circular economy practices, and more—there is a growing demand for specialised expertise and strategic partnerships. Prithvi's comprehensive approach is designed to capitalize on this diverse growth.
